The benefits of social media are endless and the recruitment agencies are not behind when it comes to leveraging the most out of it. Social media is effectively used by both people and companies to promote their products and present themselves and their brand, in a reputable manner. Recruitment agencies have been popular in the job market due the quality of recruitment services they provide. The increasing presence of individuals on the leading social media platforms have given great incentives for the consultants to establish impressive social media pages. Here are certain tips and strategies that are used by recruitment firms for social media recruiting:
1) They Help To Build Your Company’s Online Stature
A recruitment consultant can help to build your brand up and make your business that everyone knows about and wants to work for. Your ideal recruitment partner knows the social media strategies and tricks that can help you achieve authority in your specific field or industry. As a business, you can not just target customers with your branding but also look to tap into highly skilled and potential talents who can be a part of your growing team. When your social media followers are already invested in your company, they could very well come across as people you need to help your company grow, from the inside.
2) They Encourage Your Employees To Share Posts Online
The experienced Recruitment Agencies have been quick enough to grasp that the idea of social media is to extend the reach of your business. They can help you leverage the existing employee network to get the word out and keep your social media pages highly engaged. When any potential employee visits your page, they can get a fair idea that employees love working in this company. When the agencies conduct any recruitment drive for you, they encourage your existing employees to share your posts on their social media platforms. It must be noted that the power of a personal recommendation must be utilized to the fullest.
3) They Are Active On LinkedIn Groups
Social media sites, especially, sites like LinkedIn have proved to be a blessing for recruitment firms and in-house recruiters who are always on the hunt for talent. More than 80% of recruiters agree that they are active on LinkedIn to source talent and post job vacancies in a regular manner. Not only this, the recruiters are highly active on various LinkedIn groups that help them to spot specific talent. For example, they can be active in the 'Coders Association' group to identify software engineers, application developers, etc. In such groups, active candidates are always looking to position themselves and looking to grasp the best opportunity that comes their way.
4) They Help You Share Quality & Informative Content
Your social media page can get boring if it is just about your company and what it tries to sell. An experienced recruitment agency can help you share content that is not only of high quality but informative for the job-seekers at the same time. As a business, you must strive to know what all questions your audience is asking and give them the relevant answers. Your content has to be entertaining, useful or interesting enough to keep the target audience engaged with your social media page and share your online posts among their circle. The content can be in the form of videos, images, blogs, how-to guides, etc., something that is worth sharing.
5) They Use Social Media Advertising For Job Posts
Advertising job posts on social media platforms like LinkedIn, Facebook, Instagram, etc. help a recruitment agency to reach out to a massive number of potential candidates with a single click of a button. In traditional advertising where a recruitment consultant would advertise a job post in a daily newspaper or magazine, the success rate was quite low. On the contrary, social media advertising always seems to work great as you can easily target who sees the advert. With the help of social media advertising, the recruitment agencies can target the ideal candidates because they can define the search parameters for improved results.