The e-commerce industry has been into existence for a couple of decades now and has taken the entire retail industry by storm. Online companies are registering tremendous year on year growth figures and this has only been possible due to the increasing investments that the companies are attracting. Rapid expansion often translates to more job openings and increased recruitment challenges. Ecommerce recruitment consultants have been a popular choice when it comes to partnering with a recruitment partner. They can help a business to speed up their entire recruitment process and make it more efficient. With the formation of such a reliable and trustworthy partnership, e-commerce companies can easily focus on their core business aspects of product development and marketing.
Top 5 Trends That Will Influence The E-commerce Space In 2020
1) Rise Of Chat Assistance
E-commerce websites across the globe have looked to offer chat assistance on their respective portals to better manage customer queries and concerns. Having a chat window enabled ensures that customers can avail real-time assistance and a business does not lose any valuable sales opportunity. The chat agents can make great use of this opportunity to increase sales figures for the company. They can make extensive use of up-selling and cross-selling opportunities to further convince customers and increase overall revenue for the company. Chat assistance will also help a business to manage customers who are facing any issues while placing their orders online.
2) B2B E-commerce Is Soaring
The initial days of e-commerce started with offering products to regular customers. However, with the advent of time and technology, online businesses are competing hard in the B2B sector to cater to a larger audience. We all are aware that the companies buy products in bulk and there is huge demand for a variety of industrial products and raw materials in the B2B market. Online B2B marketplaces like moglix.com, industrybuying.com, indiamart.com, etc. have become multi-million dollar companies in the last few years. All their hiring needs and concerns are taken care of by an Ecommerce Recruiter.
3) Increased Personalization
Contemporary customers value personalization more than anything else. They look for products and services which have been crafted keeping them in mind. Online companies will look to focus more on providing highly customized products in order to seek the attention of potential customers. High level of customization ensures that customers can have a great shopping experience and they recommend a business within their close circle of friends and relatives. E-commerce companies can leverage personalization opportunities based on a customer’s purchase history, likes, and preferences. Personalized marketing in the form of emails, telemarketing campaigns, etc. can also be used to spread awareness about a product to new as well as existing customers.
4) Interactive Product Displays
Customers have become extremely smart and sensitive about their buying decisions. They go through each and every detail before buying a product online. We often hear stories about people who bought something online and what they received was totally opposite to what they saw online before making the purchase. In such scenarios, a business can lose out on customers if they do not deliver what they promise. Product catalogs in the year 2020 will not be just limited to high definition product images. Product displays will become more interactive and include other mediums like product videos. For example, while shopping for furniture online, customers will be able to see how a sofa would look in their living room. This would ensure that customers know exactly what they are purchasing and would significantly reduce the product return or exchange rates.
5) Social Sharing Options
Every online business is compelled to spend thousands of dollars to market its website and increase paid or organic traffic. But the best form of marketing is when customers can recommend a product to their friends and families through social media platforms. Having social sharing buttons on a product page works wonders for any online business. The customers who like a product can easily share it among their friends, resulting in improved sales and free marketing for a company. With a single share on any leading social media platform, hundreds of prospective customers can be reached or made aware.
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Source URL - https://www.ssrrecruitment.com/industries/ecommerce
